What Are the Top CPG Retail Analytics Trends for 2025?

Data agility — not just marketing budgets — will determine which CPG brands win in 2025. McKinsey’s analysis shows that CPG companies implementing comprehensive digital and AI transformations can achieve a five- to 15-percentage-point impact on EBITDA margins, while AI is expected to generate $500 billion in value for the global CPG industry by 2025. The retail and CPG industry stands at a critical inflection point. After years of supply chain disruptions, shifting consumer behaviors, and economic uncertainty, leading brands are discovering that traditional approaches no longer deliver competitive advantages. From my experience working with Fortune 500 CPG brands over the past several years, I’ve witnessed a fundamental shift: companies that excel at cpg retail analytics trends are capturing market share while competitors struggle with outdated reporting methods. NVIDIA’s State of AI in Retail and CPG 2025 survey reveals that hundreds...