Why CPG Digital Transformation Is Unlike Any Other Industry

When I first started working with CPG industry companies five years ago, I assumed digital transformation would follow the same playbook we used for tech startups and financial services. I couldn’t have been more wrong. CPG digital transformation presents unique challenges that distinguish it from every other industry I’ve worked with. While a software company can pivot its entire business model in months, CPG industry companies must navigate physical supply chains, complex retail partnerships, and regulatory frameworks that have been decades in the making. Here’s what I’ve learned: successful CPG digital transformation isn’t about becoming a tech company — it’s about using technology to become a better consumer goods company. And that distinction makes all the difference. Why CPG Digital Transformation Can’t Follow Standard Playbooks The Physical-Digital Integration Challenge Unlike purely digital businesses, CPG industry companies must bridge the gap between physic...